Pelatihan Peningkatan Promosi Hasil Olahan Masyarakat Melalui Marketplace

Authors

  • Evha Nazalatus Sa'adiyah Jurusan Pendidikan Fakultas Keguruan dan Ilmu Pendidikan Universitas Madura Jawa Timur, Jl Raya Panglegur Km. 3,5 Pamekasan, 69317, Madura, Jawa Timur, Indonesia Author

Keywords:

Marketplace, Digital, Promotion, MSMEs

Abstract

Marketplace is a platform or application as a means of connecting on the Internet between the seller and the buyer. The website marketplace acts as a third party in online transactions by providing sales location and payment methods. On the contrary, online stores communicate directly with customers through an independent platform, which eliminates the need for intermediaries. Selling things through online stores requires a lot of freedom. This community service activity is carried out through training in the digital market for online promotions and transactions. The aim of this training is to increase understanding of the importance of online marketing by using the Digital Market to promote UMKM products. Each participant is very enthusiastic to follow the training that is carried out gradually. Offline activities were conducted during six meetings. In each of the three sessions, we asked questions in the form of a questionnaire to determine your interest and enthusiasm for the ongoing program

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Bandung: Alfabeta

Published

2023-12-30