Pelatihan Peningkatan Promosi Hasil Olahan Masyarakat Melalui Marketplace
Keywords:
Marketplace, Digital, Promotion, MSMEsAbstract
Marketplace is a platform or application as a means of connecting on the Internet between the seller and the buyer. The website marketplace acts as a third party in online transactions by providing sales location and payment methods. On the contrary, online stores communicate directly with customers through an independent platform, which eliminates the need for intermediaries. Selling things through online stores requires a lot of freedom. This community service activity is carried out through training in the digital market for online promotions and transactions. The aim of this training is to increase understanding of the importance of online marketing by using the Digital Market to promote UMKM products. Each participant is very enthusiastic to follow the training that is carried out gradually. Offline activities were conducted during six meetings. In each of the three sessions, we asked questions in the form of a questionnaire to determine your interest and enthusiasm for the ongoing program
Downloads
References
Abraham, W. (2020). Sejarah Awal Berdirinya Marketplace Tokopedia, Shopee, Bukalapak, Lazada, Blibli Dan Jdid, Teknologi.Id. https://Teknologi.Id/Os/Sejarah-Awal- Berdirinya-Marketplace-Tokopedia-Shopee-Bukalapak-Lazada-Blibli-Dan-Jdid
Artaya, I.P. & Purworusmiardi, T. (2019). Efektifitas Marketplace dalam Meningkatkan Konsentrasi Pemasaran dan Penjualan Produk bagi UMKM di Jawa Timur. Fakultas Ekonomi Dan Bisnis, Universitas Narotama, Hal.1-10.
Databoks. (2022). Penggunaan E-Commerce Indonesia Tertinggi di Dunia, diakses tanggal 13 Oktober 2022. https://databoks.katadata.co.id/datapublish/2021/06/04/penggunaan-e- commerce-indonesia-tertinggi-di-dunia
Feriawan, H. (2019). Kehadiran Marketplace Berikan Manfaat Besar bagi UMKM, Berita Satu (12 November 2019), Https://Www.Beritasatu.Com/Digital/584810/Kehadiran- Marketplace-Berikan-Manfaat-Besar-Bagi-Umkm#!.
Ilham, M. (2019). Apa itu Marketplace? Pengertian, Jenis, Dan Contohnya, Niagahisterblog. Https://Www.Niagahoster.Co.Id/Blog/Marketplace-Adalah/
Pahlevi. (2017). Pengertian Marketplace dan Jenis-Jenis Marketplace. https://Www.Pahlevi.Net/Pengertian-Marketplace/
Puspita, I. (2019). E-Commerce untuk UMKM dan Pertumbuhan Ekonomi Indonesia. Kementerian Keuangan Badan Pendidikan dan Pelatihan Keuangan. https://Bppk.Kemenkeu.Go.Id/Content/Berita/Pusdiklat-Keuangan-Umum-Ecommerce- Untuk-Umkm-Dan-Pertumbuhan-Ekonomi-Indonesia-2019-11-05-Ebe6e220/
Setiawan, B. (2018). Edukasi E-Commerce pada Pelaku Usaha Mikro, Kecil dan Menengah (UMKM) di Kota Palembang. Jurnal Abdimas Mandiri. 2(2), 106-110.
Suryanto, T. (2018) Penerapan E-Marketplace Pada Distro Silver Squad. Konferensi Nasional Sistem Informasi (KNSI) 2018.Hal.159-164.
Oktari, Yunia., Melatnebar, Benyamin., & Kurniawan, Kito (2021). The Influence of
Profitability, Leverage and Company Size on Tax Aggresiveness, Eco-fin. Komunitas
Dosen Indonesia, 3, 56.
Oktaviani, F., & Rustandi, D. (2018)., Implementasi Digital Marketing dalam Membangun
Brand Awareness. Universitas Padjajaran. 3 (1)
Rahmawati,A. (2017). Education Method of Lectures and Discussionstoward Health Cadre
Ability in Early. Jurnal Ilmiah Pemenang
Sugiono. (2016). Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D.
Bandung: Alfabeta
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Licence
Creative Commons license
Journal published by Larisa Multidisciplinary Service licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
You are free to:
Share — copy and redistribute the material in any media or format
Adapt — remix, transform, and develop material for any purpose, even commercially
Under the following conditions:
Attribution — You must give appropriate credit, provide a link to the license, and indicate if any changes have been made. You may do so in any reasonable way, but not in any way that would imply that the licensor endorses you or your use.
Share Alike — If you mix, modify, or build upon the material, you must distribute your contributions under the same license as the original
No additional restrictions — you may not apply legal terms or technological measures that legally restrict others from doing anything the license permits