A Multicultural Perspective on Comprehending Entrepreneurial Intention

Authors

  • nur azizeh English Language Education, Teacher Training And Education Faculty, Universitas Madura, 69371, Indonesia Author

Keywords:

entrepreneurship, intention, culture, attitudes, self-efficacy

Abstract

The study aims to investigate the impact of culture. on professional advancement. This study is grounded in the Planned Behavior Theory (TPB; Ajzen), which is commonly employed to forecast intentions, such as the aspiration to pursue a career in entrepreneurship. However, past studies have mainly concentrated on countries categorized as "Western". The study intends to examine if the connection between the elements that impact the inclination to pursue a career as an entrepreneur, as well as the forecast of these characteristics, remains the same across different cultures. The study examined six nations (Germany, India, Iran, Poland, Spain, and the Netherlands) that had notable degrees of diversity. An analysis was conducted on data collected from a sample of 1,074 students regarding their aspirations for a career in entrepreneurship. Studies indicate that attitudes and perceived behavioral controls (self-efficacy) have an equal influence on aspirations for entrepreneurial professions in many cultural settings. Nevertheless, the influence of personal beliefs differs throughout different societies.

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Published

2023-12-30