Teaching (ESP) in Business and Economics with a focus on enhancing crosscultural communication understandinding
Keywords:
language teaching, culture, business, economiAbstract
Language teaching should have elements focused on analysis and exploration of culture related to the subject matter and the specific needs of students. In business and economics English for Specific Purposes (ESP) classes, the application of cross-cultural knowledge is explained by this research through qualitative descriptive methods. It's available. Most likely, the findings of this study will help students prepare for future classes by increasing their awareness of cultural elements. It was shown that culturally adapted educational materials can have a more positive influence on students' social development. This conclusion was made based on interviews with lecturers and students. Three English professors were engaged. The sampling technique utilised was snowball sampling, which led to the participation of 40 students in the interviews. At Universitas Putra Bangsa, professors in the field of business and economics gave study materials that focused on the verbal expression of cross-cultural understanding. This included analysing words, phrases, clauses, and sentences. The aforementioned levels were presented by the instructors utilising cultural and contextual methodologies. Students anticipated the use of more practical and relevant language for everyday communication in a professional environment. In a workplace situation, the lecturers emphasised the significance of non-verbal cross-cultural understanding through kinesics (eye contact and gesture), proxemics, and artifactual. Kinesics was highly noticeable, whilst proxemics and artifactual were the least well-prepared. Students found the practical tasks in non-verbal cross-cultural understanding to be both engaging and challenging.
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